Secret showrooms and boutiques of Milan
#diary#Nataly
Nataly Osmann

If you think you wouldn’t want to look at another piece of clothing after all the runway shows, trunk shows and presentations of the Milan fashion week, you’re dead wrong. You would! But instead of going to regular stores, we recommend taking a closer look at designer and independent boutiques, where you can find a lot of unique merchandise.

Daniela de Marchi

Via dei Piatti, 9

The elegant Italian designer Daniela de Marchi, who looks like an actress from one of Fellini’s films, makes the most unusual jewelry in Milan. Taking inspiration from natural forms and materials, the designer frames the gemstones in unique ways, giving them the appearance of blooming flowers, interweaving vines and even corrals. By the way, the interior of the boutique is equally impressive.

Atelier Bergnach

Via Alessandro Tadino, 15

What can be more feminine and sexy than a skirt that ideally fits you? My answer is nothing! Designer Elena Bergnak, who opened her showroom in 2002 to pay tribute to this part of the wardrobe, evidently shares my stance. Mini, medi, long, with sequin and embroidery, one-color and vibrant – there are skirts for everyone here, and your favorite model will be custom tailored.

D Magazine

Via Manzoni, 44

If you think that all the great outlets in Italy are in the suburbs, reaching which through the endless traffic is a struggle, you’ve been told lies! There’s a magical place called D Magazine right in the center of Milan. If you do some good search, you could find interesting (even catwalk level) outfits by Prada, Gucci and Dolce&Gabbana of earlier seasons. Personally, I believe that chasing the latest collections in our fast world is ridiculous.

10 Corso Como

Corso Como, 10


The best concept store in all of Italy. Maybe even in all of Europe! The buyers of 10 Cosmo Como should be given an award for the exquisite taste. Everything inside the store is a true gem: from Coliac’s retro-futuristic flats to Azzedine Alaia’s Victorian widow dresses and Courreges’ vinyl jackets. There’s also a restaurant, a hotel and a bookstore with the same name. A paradise for fashion intellectuals.

Frip

Corso di Porta Ticinese,

Conceptual clothes in the conceptual space. I like this place in no small part due to the fact that it was opened by the adorable pair of DJ Marcello and his girlfriend Anna. The former is in charge of the tiny corner with vinyl records, the latter rules over the outfits by amazing American designers like ACNE ad independent European brands like the extravagant Henrik Vibskov.

Wait And See

Via Santa Marta, 14

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Wearing a pink vintage dress with the Superman belt, a jacket with nothing underneath or a mini-skirt when you’re over 80? Yes, yes and yes! Wait And See is a unique space full of unique clothes and unique women. The owner of the shop, her assistants and frequent customers- all of them share the impeccable Italian taste. They aren’t afraid of taking risks and love themselves for who they are. And isn’t that just the greatest fashion manifesto?

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